Today’s consumers have become much more demanding. They also want to express opinions and share experiences regarding the products and services they use.
These active users who generate movement and content on social networks are known as prosumers. And they clearly play a key role in the reputation of companies.
Learn in the following article what a prosumer is and how they can add value to your company’s marketing strategies.
What is a prosumer?
The term prosumer was coined by writer and sociologist Alvin Tofller. It originates from the union of two concepts: producer and consumer.
A prosumer is a demanding consumer who not only wants to receive information and advertising from brands but also wants to express their opinions, interests and experiences.
With the rise of social media, prosumers have become more relevant for brands.
Negative reviews of products list of sri lanka consumer email or services can be very damaging to a business. Therefore, it is essential for companies to interact with prosumers, turn them into allies and transform them into promoters .
According to Qualtrics, 93% of people consult reviews and opinions about products or services on the Internet before making a purchase.
Prosumers don’t just express specific opinions
They have the ability to convey, for example, the values of a brand. Prosumers provide valuable and relevant content for crisis management in business: how to do it effectively other Prosumer What users and companies can use this to their advantage.
What is a prosumer like?
Prosumer Features
To be a prosumer, a consumer hong kong data usually meets a series of characteristics that we will detail below:
Critical and analytical vision. Prosumers often bring critical perspectives to the products and services they consume. Prosumers often provide constructive criticism in the interest of product improvement. This means that they also explain clearly and in a very specific way what the errors or defects of the product are.