Achieving conversions can be a daunting task for many marketing professionals. The truth is that it is more a job of persistence, perseverance and analysis. Nowadays, for many, a “measure of failure” in our conversion is abandoned shopping carts.
However, an abandoned cart should always be seen as an opportunity. The cart that was left half-finished or that purchase that was not completed is rather your way to better understand your customer. Likewise, it is a perfect tool to understand what is failing in your e-commerce. Today we propose 3 techniques to analyze and reduce the number of your abandoned carts.
Steps to start reducing abandoned carts
Before starting any strategy, the first thing you should do is analyze your potential customers . We cannot do something just because the competition is doing it too, especially because the competition’s users may not have the same needs or problems as ours.
Remember that in this article we talked about the LEAD profile , that is, when a user has already started a process of interest in your brand and has taken the first step towards conversion. To do this, we will tell you the main factors to analyze in your ecommerce:
Analyze your users’ purchasing behavior
It is important that we use tajikistan email list 19452 contact leads analysis tools such as Google Analytics to gain a deep insight into the journey our users make through the web store.
At what stage of the purchase do users stop and abandon their cart? Knowing this will help you understand whether the user abandons the cart due to shipping costs, payment problems, or if the purchasing system is complicated for them. These three problems have simple solutions:
Reduce shipping costs or offer free shipping options
make virtual payments Techniques to reduce without any problem.
Offer purchasing prosumer. what is it and how can it help your brand? options without the potential customer having to create a user account on your website
Create attractive offers such as 10% off your first purchase or coupons that last 48 hours.
Are you tracking your abandoned carts?
Every purchase intention is uab directory Vimportant and we must focus on regaining the customer’s attention. Some brands send emails as a reminder for the abandoned cart. Others send an email with an attractive promotion to resume the purchase.