Generating engagement with younger generations can be a challenge for marketers. Generation Z and millennials are no longer interested in conventional advertising, and shy away from brands they don’t perceive as authentic.
On the other hand
These users are very active on social media and are willing to buy through them, which represents a great opportunity for advertisers. How can we win their favor?
To answer key questions about how to engage millennials and Gen Z, I want to Asia Mobile Number List with you some data from The Influencer Report: Engaging Gen Z and Millennials , conducted by Morning Consult .
Let’s check it out!
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What is the engagement of generation Z and millennials?
How important are influencers for millennials and generation Z?
72% of Gen Z and millennials (currently aged 13-38) follow an influencer . 23% say they follow “many” and 49% “some.”
Here are the results of the study by age group
13-16 years old: 30% follow many influencers, 46% follow some, and 24% follow none.
17-21 years old: 26% follow many influencers, 52% follow some, and 22% follow none.
Ages 22-26: 22% follow many influencers, 56% follow some, and 22% follow none.
27-31 year olds: 24% follow many influencers, 50% follow some, and 27% follow none.
Ages 32-38: 15% follow many influencers, 43% follow some, and 43% follow none.
When it comes to the topics the influencers follow
we can see a big difference between genders. Men 100% Active Indonesia Phone Number Database follow influencers who talk about gaming (62%), sports and exercise (41%) and food (35%), while for women the most important topics are beauty and skincare (59%), fashion (49%) and food (47%).
The study also conducted
A qualitative analysis of users’ motivations for following influencers, including the following:
Inspiration :
“Seeing their successful lives inspires me to do things better,” “They give me ideas on how to start your own business or become an entrepreneur.”
Voyeurism : “It’s fun to watch them and it’s the closest I’m ever going to get to meeting someone famous,
” “Honestly, I’m very nosy and I like to see what other people do.”
Discovering new trends : “I like to see new beauty trends, what works and what doesn’t,” “They are more aware of the things I like, so I follow them to see the latest trends.”
Watch interesting and fun content : “they are usually very entertaining”, “I follow influencers on social media because they produce content and information in a very enjoyable way”.
