last October, two new placements were launched for advertisers.
This allows us to place ads within
Facebook Search and in the Groups tab.
At the moment, both options are not available in isolation, but if we choose ” automatic placement “, our ads will appear there. Let’s look at the specifics of each of these ad placements and why they are of interest to you.
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New placements for your Facebook ads in 2019
Facebook Search Ads
After nearly a year of testing, brands advertising on Facebook can now place ads in Instagram Explorer and Facebook Search , where until now only organic content could appear.
Ads will appear among results for search terms with commercial intent , such How to Build Phone Number List searches for products related to e-commerce , retail, or automobiles. This placement is currently only available on mobile.
Facebook Search Ads
Search ads are based on advertiser-selected people-based targeting options plus a 100% Accurate Iraq Phone Number Database of relevant keywords.
These keywords are chosen by Facebook
Not the advertiser, and take into account a number of factors such as ad text, product, category, headline, and description.
Announcements in the Groups tab
This placement is still in testing and can be accessed by a small group of advertisers through Ads Manager . It allows ads to be placed in the Groups tab , where users can see content from all groups they belong to.
According to Facebook product manager
Melisa Tomak, this is currently a test to determine whether these ads are beneficial for both users and advertisers.
In order to use this option
Advertisers selected for the test must choose Facebook Feed and Group Feed as placements. Targeting options are the same as for other ads, i.e. there are no additional options based on the groups to which the user belongs.
This new feature fits in with Facebook’s strategy to give more prominence to groups that it has launched this year. Many brands have found groups to be a great way to improve their organic reach in the face of changes to the News Feed algorithm, so there is a good chance that users will react positively to advertising in this placement.
