Hiring new employees is becoming a concern in the HR field now that economies are recovering after the pandemic. According to XpertHR , recruiting and hiring was one of the top priorities among HR professionals, with about half of employers planning to expand their staff in 2021.
In addition to typical activities like posting on job boards or searching for potential candidates on LinkedIn, modern HR professionals may want to apply some basic SEO skills to find candidates faster.
How SEO can be beneficial for HR
SEO stands for search engine optimization. Although it is traditionally considered a particular marketing specialty, some of its basic skills and understanding of how it works can help an HR professional carry out their recruiting tasks efficiently.
Wouldn’t it be amazing if an HR south africa email list 4 million contact leads vacancy appeared on the first page of search results for the position in the required location? It could help greatly in boosting the influx of quality candidates. Also, don’t forget that any job board, be it Indeed, Monster or any other, uses similar algorithms or even Google’s to search for vacancies within the website. So, trying to optimize your job postings with SEO will greatly help you attract candidates faster.
Here are some basic steps to optimize your job postings on job websites.
Using specific keywords can push your job posting page higher in search results. It will make your job posting visible to a larger hubspot usage tutorial 2024 number of applicants searching for something specific and not just vacancies available on Google, such as “web developer jobs.” So, your task is to find the keywords that potential candidates use for their searches.
To do this, you need to do keyword research. Candidates Faster Don’t worry, it’s not complicated, as different tools make everything almost automatic. Plus, most of them have demo accounts, so you can understand how it all works for free.
One such tool is SE Ranking ’s Keyword hong kong data Research tool that helps you analyze keywords, choose the best queries that will rank well, and examine the top search queries for each keyword you have chosen. To get the desired result, enter your “seed word” (in your case, it is the job title) into this SEO software.