Good news for marketers: Google Ads has implemented a ton of automation tools designed to automate tasks and optimize results. But that doesn’t mean you can just sit back and do nothing (or lose your job!): to get the best results, it’s essential that machines and humans work together.
As much as artificial intelligence has advanced in recent times
Strategy and creativity are still human tasks. But SEM marketers also need to know how to control Google Ads automation so that it works in our favor. We’ll tell you the keys to achieving this, which we’ve read in Marketing Land and tested with our clients’ campaigns at Cyberclick.
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3 ways to keep Google Ads automations under control
But first… how do PPC automations work?
Lately, it seems that the big PPC platforms , such as Google, Bing, Amazon, and Facebook, are competing with each other to see who can automate more aspects of their advertising. And it’s true that machines are already more efficient than humans at many tasks related to this sector. But the more elements of PPC advertising are automated, the more a human professional can contribute.
There are several things marketers can and should do to control Google Ad automations:
Create your own automations using automation rules
Setting limits on automation , that is, establishing how far the role of machines can go and where human intervention begins.
Periodically monitor that automation is producing the desired results.
Ultimately,
we want AI to handle the more repetitive tasks while we continue to set goals, design strategies, and make course corrections when necessary.
And of course, we don’t want to make it more time and effort for us to monitor machines 2024 Updated USA Phone Number Database to do the work ourselves. One possible solution to this, and one that some PPC optimization platforms already allow, is “layered optimization” – designing custom automations that monitor the work of Google Ads and other platforms’ automations.
The 3 missions of marketers when faced with Google Ads automation
1) Monitor that the PPC strategy is implemented correctly
In this mission, we could say that marketers are like doctors and Google automations are like treatments.
