If you’ve successfully gotten your customer to the purchase intent stage in the marketing funnel , you’ve done your job very well and have already gone through the previous stages: TOFU, MOFU, and BOFU. However, this stage should not be confus with closing; unlike closing, it focuses specifically on the likelihood that a person will buy a product or service.
A successful marketing strategy must therefore be bas on what consumers are looking for and strongly influence their thoughts and choices. But what is this stage of the funnel all about? How important is it and how can it be measur? Let’s find the answers.
What is Purchase Intent?
Purchase intention is the express preference of a consumer for a brand or product over the competition. However, as it is merely a declarative data from the target audience, it does not always correspond to actual sales.
In other words, it is the tanzania email list 420997 contact leads probability that a consumer will buy a product or contract a service in a given period of time. This metric is of great importance in marketing, as it helps to devise appropriate promotional strategies and increase sales, as well as to open and segment markets.
For example, if we are thinking about
Implementing a new product or a new distribution channel, measuring purchasing intentions can help determine niche marketing. what is it and what are the? whether the concept is worthy of future development.
However, if it is about planning the use of a new Purchase Intent nline channel, the purchase intention helps to decide which markets to enter and which niche to target through it.
According to Zeithaml (1988) , before uab directory making the decision to buy, the consumer is guid by his experiences, his preferences and the external environment. Thus, he gathers information, evaluates alternatives and, finally, makes a decision. The set of these variables determines the intention to buy.