SaaS Customer Retention Marketing

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Customer retention marketing is key for SaaS companies. Constant user churn can lead to excessive acquisition spending and thus slow down company growth.

To avoid customer desertion, it is possible to carry out well-targeted actions to build customer loyalty, in order to engage them with the company.

What is retention marketing?

 

In this article, we aim to unravel what customer retention marketing is. You will also learn about the effective practices you can apply to boost the growth of your SaaS company.

Retention marketing refers to all those marketing actions and activities focused on retaining and building customer loyalty for a certain period of time.

To discover the best loyalty strategies, marketing analysts must periodically evaluate, among other indicators, the retention rate .

So, the retention rate is a list of syria consumer email metric that indicates how many new customers were acquired and how many were lost in a given period of time.  due to non-payment, cancellation or non-renewal of contract, among other options.

list of syria consumer email

How to calculate the retention rate?

The retention rate formula is as follows:

[(Customers at end of period – New customers acquired during the period) / Customers at beginning of period] x 100 = percentage of retained customers
Customer retention sla: what is it for and how to create generates great economic benefits for companies, since it is more convenient to maintain the relationship with existing customers than to carry out actions to attract new ones. Let’s look at some reasons:

Better acquisition costs: Acquiring a new customer can cost 5-25 times more than retaining an existing one.
Loyalty: loyal customers know the uab directory value that a service offers and continue to trust it. According to a study by Invespcro , repeat customers can spend up to 33% more than new customers.
More recommendations: satisfied SaaS Customer  customers recommend the brand to their acquaintances, friends and family, which will bring more users to the company.

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