The role of a sales development representative – or SDR – may still seem unknown to some companies, but it is a key figure in increasing and maximizing sales. Tech startups are the ones that invest the most resources in this essential aspect.
Learn about the job of an SDR, the qualities they should have, and why they are so important. Do you know that they are the ones who start the sales cycle after the marketing department offers the contacts? Learn all the secrets that make their job so important.
What Is A Sales Development Representative SDR?
A sales development representative (SDR) is an inside sales person whose role is focus on moving leads through the pipeline and qualifying them with what connects them.
In short, they transform the contacts provid by the marketing department into sales opportunities. This position began to appear in the sales area in the 2000s to prevent customers who were not interest in the product or service from reaching the sales team itself.
The key question that a sales development representative must ask himself is: Does this client have a ne that our product or service satisfies? From there, he begins his work of working on that ne so that it is direct towards the product or trying to create it if he sees that there is none.
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The role of sales developers is to move potential customers through the sales pipeline bas on their skills and knowlge. Before deals are clos, they identify the best potential customers.
What is the role of SDRs in a startup?
In the sales team structure, SDRs take information sent by the marketing team and nurture leads to get them ready to buy. And then, sales reps position the right products to close the deal.
Although the SDR purchase intent: what is it and how to take advantage of it? and sales rep positions can sometimes be confus, the reality is that what importance the latter is measur bas on their ability to close deals that meet a quota within a given time.
This is how the work flow that teams follow is form, from marketing to sales. And, although this workflow seems simple, it requires a uab directory high level of commitment, training, adaptability and several other specific skills.
SDR Skills
There are certain soft and hard skills that make any sales development representative a good professional. Below you will find the seven most important ones for you or your team to take note of and put into practice.