Let’s take a look at three companies that have found success using the product discovery methods listed above.
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Three brands leveraging social media shopping tools
TikTok and K
With over 100 million users per month, TikTok is undoubtedly a powerful platform to reach a large audience.
Consumers have used the app in
The past three months (% Gen Z, % Millennials, % Gen X), and % of Gen Z consumers rank TikTok as their favorite Mortgage Leads Telemarketing social media app.
“TikTok Shop is the most convenient in-app purchase platform. Half the time, I don’t even realize I’m browsing the TikTok Shop page or seeing an ad,” Hofsas added.
So if your brand’s target audience is
Gen Z like her, it makes sense to test TikTok’s advertising capabilities.
K, a hair care brand rooted in science and biotechnology, launched its first paid campaign on TikTok when it had approximately , followers and million views.
Worked with Tikor creators to
create natural, before-and-after hair care tutorial videos. The brand used Spark Ads to run these creatives and targeted any user interested in hair care.
The one-month campaign resulted in a
Lift in average daily sales. In addition to the sales increase, the brand also expanded its reach on TikTok. Its followers grew from K to K, and its ads were viewed 10,000 times.
Facebook and Always Healthy
According to research by the HubSpot blog, % of consumers rank Facebook as their favorite social media app, and % of consumers who have made a social media purchase in the past three months said they made the purchase on Facebook.
There are many reasons why
Facebook is popular, but we can’t B2C Leads in a Digital World deny that it’s trusted as a shopping tool across generations.
AlwaysHealthy, a web-first Thai fashion brand, ran a campaign that combined ads for Messenger with shopping features powered by Shopee.
This allowed customers to view the brand’s products in the ad, learn more about the products, add the items to their cart in Messenger, and then click through to the Shopee app or website to purchase.
The campaign ran from January to
February, targeting women aged 18 to 21 in Thailand, with ads promoting a variety of products and special offers.
