Not everyone cares what their business solves. At least not in the same way. Keep in mind that you should not build a differential For each client but for each segment . A segment is the group of customers who have similar behaviors and expectations, so they will appreciate the […]
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Your value proposition is only relevant based on that of your competition. That is why it is critical to know where you stand compared to the other options on the market. Since we do not always know in detail what others offer, we run the risk of showing off things […]
The pandemic changed the way organizations interact with their customers. Culture of immediacy, digitalization and redefinition of processes are the order of the day. To find out how to face this new challenge in our companies, i interviewed gabriel vallejo lópez , international customer service expert and author of customer […]
