Than a single channel can offer the customer nes
Than a single channel can offer the customer nes their nes to be satisfi in all channels and in an integrat way. Being able to communicate with the brand through the means that best suits you at that moment improves the customer experience . For example when a problem arises the customer can communicate through an online mium such as a chatbot or email and through an offline mium such as going to the physical store and obtaining information or solving their problem in a more personal way. Advantages of…
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