The community manager is the professional digital marketing figure who gives voice to a brand or company on social networks. Manages and moderates Internet Why you should communities in which users with common interests interact. It responds and interacts with them, creates content and manages the brand’s online reputation with a clear objective: to create consumer trust with the brand. To be a community manager you need training, experience and attitude. Anyone cannot manage a company’s communication 2.0, in the same way that anyone cannot be the communications director. And this is one of the main problems of companies in terms of communication: leaving their social media communication in the hands of anyone because.
Dialogue and interaction with consumers Why you should
The benefits it can bring us. We saw in previous posts how to know how to choose the best community manager . But why does a company need to hire a community manager ? What value will it bring to you? hire community manager Why hire a community manager? I am going to briefly company data state the main reasons why a company should hire the professional services of a community manager , either incorporating them into the marketing and communication department or as an external collaborator. They are the following: Know more and better your clients or potential clients. The community manager, through social networks, will help the company to know who is most interested in our product, what hobbies they have, where they are from.
They are already on the Internet talking about the product, service or brand, reading other people’s opinions or creating content about it. The community manager must EO Leads manage that conversation. Customer Support. The community manager will respond to your clients’ suggestions, comments or complaints. Public relations. The community manager must know which users are the most influential in their field and also who are the most loyal and ambassadors of the brand. Generate sales. This professional can, through social media dynamization, attract customers both to a physical establishment and to an e-commerce. Brand awareness.