So it’s worth being the one who starts to set the tone in brand communication before it starts to be driven by chance. Want to make your product stand out from the crowd? Let us take care of it and you take care of business development. Enter your e-mail, we will contact you Product differentiation – examples Product differentiation takes place in the sphere of impressions and ideas or may be relate to specific features of a given thing or service. The most famous example is the differences between Coca-Cola and Pepsi Cola. Real differences in taste are symbolic or imperceptible to the average consumer.
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This product differentiation is responsible for the fierce battles between the supporters of Cola or Pepsi, and it is ultimately responsible for the market position of these brands. We recommend Advertising psychology – how to use it successfully? In this database case, the structural characteristics of the drinks are identical: water, sugar, carbon dioxide and other ingreients. Therefore, the advertiser focuses on functional characteristics , on what the customer receives through association with a given brand (family holidays, carefree fun, youth, etc.
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This strategy might not work without proper external characteristics : labels, advertisements and shape of the bottles. Product differentiation – what are the risks associate with it? Finally, it is necessary to mention the risks that may be associate EO Leads with product differentiation. It is worth noting that these are not always real problems, but many entrepreneurs are certainly afraid of them when considering whether it is worth getting involve in product differentiation. The first fear is a possible admission of weakness or showing the product’s defects. Because the differentiation strategy nees a strong differentiator, it is sometimes do on the basis of contrast, comparisons or opposites.
