Construction industry. We wanted to bring out the specialness and magnificence of both the exhibition and the exhibition site online, but not in the traditional way, but with completely new means.
Merikeskus vellamo located in kotka, where the finnish maritime museum, kymenlaakso museum, tietokeskus vellamo and kotka’s cultural and event services operate, recently contacted lumolink after starting cooperation with erarta museum. Erarta is one of the largest russian museums focused. On contemporary art and the largest private contemporary art museum in all of russia. Due to the cooperation between merikeskus vellamo and erarta, vellamo was receiving artworks from erarta for the exhibition noise of time, which is open to the public in kotka from september 29 to november 26, 2017. The exhibition is erarta’s first in finland.
A new concept for the noise of time art exhibition
Merikeskus vellum approached Lumolink’s because they wanted to present the noise of time exhibition in completely new ways. You could .Even use the word awesome, because a unique and interesting exhibition was about to take place, with works of. Art rarely africa email list seen in Finland. We wanted as much visibility as possible for. The art exhibition in a cost-effective manner. In the traditional way, vellum’s website would have added a new subpage for the exhibition, but this time it was not enough. Instead, we thought about how to get visibility and visitors, and how things could be done bigger, so to speak.
Lumolink’s task was to create a concept for marketing and improving visibility. Our proposal and solution to the challenge posed by the client was.
Read about the exhibition and be interested in it
In addition to google adwords, we also planned to take advantage of facebook. On facebook, you can create a so-called lookalike audience (a target group. Based on similarity), I.E. An audienc that resembles a certain type of EO Leads audience. In practice, remarketing data can be utilized by targeting advertising to those who resemble users who visit merikeskus vellamo’s website.
Search engine advertising and display advertising as well as remarketing on facebook and google adwords would be done all the time. Yandex , russia’s largest search engine, would not. Be forgotten either, but would be utilized. In a small way, because geographically, kotka is so close to russia.
If implemented in accordance with our concept, marketing. Would be handled in the following way:
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