Defin by pew as individuals born between 1997 and 2012. Individuals belonging to gen z are beginning to graduate college. Enter the workforce. And have some spending power. And they’re radically different than generations that have come before them. Marigold. Of which campaign monitor is a part of. Recently survey over 1.000 consumers across generations to better understand the coming-of-age generation and their motivations. Behaviors. And preferences.
Take a look at these five ways that gen
For the full report. Make sure to head here! But for now. Take a look at these five ways that gen z differs from millenials when it comes to marketing.Gen z is more likely to listen to individuals. Not brands One of the most fundamental and important differences between gen z and millennials is that gen z is more likely to trust individuals than particular brands or mica outlets. individual voices are gaining prominence. And especially email list for younger generations. The idea of trust in mica is shifting to voices even more than brands and mica outlets.” says Kerry twibil. A former mia executive who has work at mialink. Hearst. Conde nast. Newsweek. And news corp.
This has implications
This has implications not just for how gen z consumes mia. But also how they shop. According to the study. Gen z is more likely to seek out the recommend rations EO Leads of online influencers they trust compare to prior generations. New data around gen z’s motivations. Behaviors. And preferences — and how marketers to engage and drive them to action .