Episodic content is a content strategy that turns your content into “episodes” that encourage people to come back for more. Each episode ends on a cliffhanger that captures the attention of viewers and encourages them to interact with the next coming piece of content that continues the story. In this blog, we’ll explain why episodic content works and how you can create it for your own marketing brand.
Keeping Your Audience on the Hook
Episodic content is great for companies that want to increase their brand recognition and gain new followers. Because algorithms for seeing new content on Ws Data social media platforms vary, people will need to subscribe to your channels in order to guarantee they will see the next part of your episodic content release. This helps you attract followers and gain more loyal subscribers to your brand.
Great for Social Media Visibility
Speaking of social media platforms, episodic content helps you increase visibility by playing into what the algorithms are looking for. Social media platforms like to see consistency by brands. It helps them know more about your brand and lets them know you are reliable and consistent. The more regular your episodic content is, the more social media platforms will promote it.
Optimizes Your Content Planning
Using episodic content can help you streamline and optimize your content planning process. Because you’re essentially taking one idea and turning it into many parts, you can create many pieces of content without much brainstorming or new topic creation. Instead, you can take a single idea, break it into multiple content outlines, and distribute it over time to increase your chances of content success.
Keeps Your Brand Front and Center
Let’s face it: audiences have short attention spans. There are hundreds of distractions and other sources that are competing for the attention of each individual consumer. By having episodic content EO Leads built into your marketing plan, you can keep your brand at the front of your customers’ minds and keep them returning for more.
