In today’s marketing landscape, when someone is looking for the product you distribute, they do what you did – they search for it on Google or another online search engine.
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This is the beginning of a process that may or may not result in a purchase, which any distribution company must understand and control, and which is valid for both B2B and B2C businesses. Let’s see how to control this process in its entirety.
First, Get Potential Customers to Your “Door”
Even if your distribution company is the best possible fit for the searchers, has exclusivity, etc., if you are not ranking in search engines when they search, your potential customers will not find you. Instead, they will find other companies that are investing time and energy in inbound marketing practices and are getting better exposure online.
At its core, inbound marketing works through carefully crafted, informative content that is sent out or published on your website and blog, and then promoted through channels like email and social media.
With this quality content leveraging keywords that meet your customers’ needs, this content becomes visible to your target customers, and will thus attract them to you so that they decide to buy from you. The way it works is to attract visitors , convert them into leads, convert them into opportunities, close deals and anticipate their needs so that they continue to do business with you.
What will you need?
In fact, inbound marketing is a Austria Mobile Number List comprehensive marketing and sales approach, so if someone tells you that you can simply have your sales team think of a list of keywords, then spread them all over your website and wait for the leads to start coming in, know that this person has no idea what they are talking about.
Both Google and other search engines have increasingly complex algorithms that aim to ensure that the results delivered are what the searcher wants, and not just a bunch of meaningless words. That’s why you’ll need to implement a cohesive, distribution-specific inbound marketing strategy that uses the following as its main tools:
1. HubSpot Software
This is the tool that, with a single login, allows you to understand and work on the entire inbound marketing and sales process . From designing and hosting your website, understanding the most relevant search terms, to managing all content, emails, CRM and monitoring results, among other things. It is, in fact, the engine that keeps inbound marketing and sales moving.
2. Website Design
Your website shouldn’t just provide information Australia Whatsapp Number to customers (the pdf website), it should serve as the central hub for generating leads for your business. It should represent your company, be easy to use, and visually appealing. If your website is taking a back seat to your business, a website redesign that includes calls-to-action, a corporate blog , and landing pages can be a great place to start.
3. Search Engine Optimization (SEO)
As we’ve discussed, SEO and keywords are an important element of new marketing initiatives, but they’re not the only component.
