You already know that if the cost of putting your technology or software company on the market is too high, your strategy will fail, right?
Growing a technology or software company is a challenge. The market is evolving at an incredible speed, and solutions are quickly becoming outdated. With each passing year, competition is becoming more intense, and making your technology and software solution stand out from the dozens, hundreds or even thousands of other competitors is no easy task.
Today we will see how Inbound Marketing can help Technology and Software companies differentiate themselves from their competitors and adapt to the new customer purchasing process .
Software Sales Teams Are Losing Power
To differentiate a Technology or Software Indonesia Mobile Number List company, the first thing to keep in mind is: With each passing year, the involvement of sales teams in software sales is decreasing . Search engines and social networks such as Twitter, LinkedIn, Facebook and Google+ make it possible for people to learn more about products, search for reviews, see demos and reviews and try out software for themselves, without talking to anyone in your company.
Now, if you are old enough, go back 20 years. Back then, buying software meant talking to a salesperson. If you were buying billing software for a micro-business, or an ERP for a large organization, you would have to talk to a salesperson, and probably several product specialists.
Does Power Move from Sales to Marketing?
This means that the balance Cambodia Whatsapp Number of power is shifting towards Marketing.
This isn’t to say that sales teams have no place in the software sales process. The human touch is still necessary to convert a qualified lead into a sale, and it becomes increasingly important the higher the value of the sale. But there’s no doubt that a larger portion of the sales process now falls into the hands of marketing .
Some interesting B2B marketing statistics:
By 2020, customers will manage 85% of their relationships without speaking to a human being. ( Gartner Research )
81% of B2B buyers start with a web search. ( Earnest )
Most buyers are now at least 50-60% of the way through the buying cycle before they talk to sales. ( Earnest )
Software companies have a marketing and sales cost of 37% of their turnover.
This means that potential customers expect to learn everything they can about your company before they speak to a salesperson . If you don’t do any of these things and think that having four or five leads contact you by phone or email per week is reasonable, imagine if you did.
The choice is largely yours.
