Just because gen z has grown up with more access to technology than any other generation doesn’t mean they’re more obsess or enthusiastic about it than millennials are. They’re more aware of the dangers of bad technology habits. And they aren’t afraid to ditch technology for a better experience “irl.” At the same time though. They are very digitally active. Relying on social mia for everything from connecting with friends to consuming news. Statistics on gen z’s social mia habits compar to millennials. Gen z is more likely to get their news from social mia than millennials.
So what does this blend
So what does this blend of tech-savvy and in-person preference mean? As marketers. It’s important to make use of both. “brick-and-mortar spaces. As well as pop-up initiatives. Aren’t sales drivers anymore. They’re mia moments.” says monica deretich. Former vp of marketing at techstyle fashion group and proven leader asia email list specializing in strategic data-driven marketing center around customer experience. What does this blend look like? It’s going to vary widely bas on your brand and your budget. But brands and businesses that can create an in-person experience that’s also socially shareable are the ones that will take advantage.
Australia’s leading surf brand
Rip curl. Australia’s leading surf brand. Uses dynamic content to drive conversions. Gen z’s brand loyalty hinges on transparency and consistency across the full brand EO Leads journey — right up to the point where a product arrives on their doorstep. This means that they demand spey. Flexible. And prictable shipping options.For marketers. This means thinking less about customer experience and messaging as separate entities. “marketers today ne to look beyond messaging.” says monica deretich. A retail industry advisor. “when you own customer experience.