Meta Tags for SEO A Simple Guide for Beginners

Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors. Every web page has meta tags, but they’re only visible in the HTML code. In this guide, you’ll learn how to use, and not to use, the six most important meta tags for SEO: Too long/short. Google says to “avoid unnecessarily long or verbose titles” while keeping them “descriptive and concise.” Doesn’t exist. Google says that every page should have a title tag. Multiple title tags on one page. Search engines may display an undesirable title tag if there is more than one on a page. Duplicate titles across multiple pages.

Google says that

“It’s important to have distinct, descriptive titles for each page on your site.” To check a page for the first two issues, plug the URL into a free tool like The four common company data issues with meta descriptions are the same as those with title tags: Too long/short. Google says “there’s no limit on how long a meta description can be, but the search result snippets are truncated as needed, typically to fit the device width.” Doesn’t exist. Google says to “make sure that every page on your site has a meta description.” Multiple meta descriptions on one page. More than one tag may confuse search engines. Duplicate meta descriptions across multiple pages.

This shows pages with

You should “differentiate the descriptions for different pages.” Check for the first two errors on a page-by-page basis with SERPSim or Yoast. Crawl your EO Leads website with Ahrefs’ Site Audit and check the On page report to check for the first three errors across all pages. Many people likely hit the back button Meta Tags for when the desktop version of a page loads on mobile. It’s annoying and makes things hard to read. This may send negative signals to Google and tell them there’s something undesirable about your page. Because most CMS’ and themes set the viewport automatically, tag-related issues are uncommon on most modern websites. That said, you can check for issues using the Mobile Usability report in Google Search Console.

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