Signal Insights lists this as one of the biggest blows to businesses, suggesting that marketing teams are not looking at the ‘right’ competitors. Since the aim of the initiative is to implement good local SEO, there is a need to look at the competitors in a more relevant manner.
Don’t just look at one of your competitors, look at several of them. Don’t just look at weak competitors, look for leading competitors.
Additionally, prioritize your ‘battle’ approach by looking at the digital footprint and sales potential of each of your competitors’ locations.
Take advantage of local directories
Local directories are another way to help businesses achieve the results they want from local SEO. These directories give your business exposure online. It’s important to use directories everywhere, not just one.
Ultimately Local Seo is Here to Stay Businesses Can Also
If your headquarters is in Tennessee and you have other locations in Kentucky, Virginia, and Texas, you can make the Tennessee location your master landing page Ws Data while also making the Kentucky, Virginia, I need to create a web page for my Texas location. You can also use location-specific keywords on your site pages.
Although many places are going digital, it is not appropriate to register your virtual office as a physical location. In fact, Google My Business warns you not to register a virtual office for local SEO . Otherwise, you will penalize your account in search engines and lose the opportunity to get your business noticed.
Link building by location
Link building can help increase your website’s SEO. This is especially essential when your business has more than one location.
Take Advantage of Local Directories Local Directories
Basically, link building means allowing other websites to link back to your website through hyperlinks, backlinks, external links, etc.
Search engines like Google are always on the lookout for bad links, so make sure your links are EO Leads high quality. This means you should stay away from:
Lastly, Google My Business (GMB) is very important for businesses with multiple locations. Let’s say a customer wants to use Google to find your business online.
Luckily, Google lets you create a free Google My Business profile. Creating a profile will ensure that your business appears correctly on Google and Google Maps.